A New Look for the France National Team
The French Football Federation (FFF) recently unveiled a new official logo for the national team, marking an important step in modernizing the club's visual identity. This change comes on the heels of Zinédine Zidane being appointed as the coach of Les Bleus.
A More Assertive and Conquering Rooster
The new logo features the French rooster directly associated with the word 'FRANCE', making it easier to identify international tricolor teams. The rooster is turned left, and according to Hervé Vila, Director of Marketing and Economic Development at FFF, it has been redrawn to be more assertive, more identity-driven, and with a conquering attitude.
The new logo balances the historical legacy of Les Bleus with modern usage. It aims to give the national team a more modern, coherent, and impactful expression while maintaining the 'lifestyle' and cultural dimension of the brand.
A Transition to the Modernized Kit
While the new rooster-embroidered kits are expected for an upcoming international competition (such as the Nations League), it will still take some time before fans can purchase the new kit, which is sure to be more modern and in line with this new logo.
