France was eliminated in the 2026 World Cup semifinals by Spain, costing M6 an estimated 5-6 million euros in lost ad revenue. The team, on a five-game winning streak, will now play England for third place this Saturday.
What happened?
France, led by Didier Deschamps, defeated Sweden, Paraguay, and Morocco before falling to Spain in the semifinals. The loss means Les Bleus won’t play in the final but will face England for third place on Saturday, July 18.
Why is this costly for M6?
M6 spent nearly 130 million euros on World Cup 2026 broadcast rights. France’s semifinal exit resulted in lower-than-expected ad revenue, with losses estimated at 5-6 million euros.
What did Didier Deschamps say?
In a video posted on X, Deschamps expressed disappointment but emphasized the importance of the third-place match. “We didn’t reach the final we wanted, but we have another match on Saturday. We’ll do everything to win third place,” he said.
What’s next?
France will face England on Saturday, July 18, for third place. The team, on a five-game winning streak, aims to end the tournament on a high note.
